
Scent is the strongest sense tied to memory. What does this mean? If you can stimulate her nose with a scent all your own, it’s like writing your name on that little tiny part of her brain!
I’m often asked what it is I’m wearing, true story. It’s been a great excuse for a woman to start a conversation with me.
My current favourite is the Yardley 442 Classic for men(pictured). It’s not expensive and smells damn good. My other favs are most by Hugo Boss and Lentheric. If you don’t know how to buy cologne or where to start, I’ve compiled a few pointers to help you out. Just cause I’m a bro with your best interests at heart.
You don’t have to fork out thousands to smell like sex on fire. However if you can afford it, go ahead why not.
Cologne reacts to body heat, so the best places to apply are on the wrists and around the chest/neck. My routine is to apply one spray to the left wrist and rub that on the right wrist. Then, I spray once or twice on the chest. I like toe like to put some on the back of the neck to create a scent trail and the back of my ears, perfect for when you lean in to whisper in her ear, kiss on the cheek or hug (this is a gem). In any case, use discretion. You don’t need to let everyone know you’re coming.
Sometimes I screw up and put on a little too much to be honest. When your eyes start watering…yeah it’s too much.
If you’re buying in a store, remember to smell before you buy. Spray onto a provided strip or wrist and continue to smell it occasionally for about 20 minutes until you have a good handle on the cologne. In addition, after you’ve found cologne that you’re fairly serious about buying, make sure to try it on before buying. Every cologne reacts differently with different skin chemistries. You can try on up to four colognes at a time- one on each wrist and one on the inside of each elbow (where your veins are).
Don’t spray cologne onto your clothes. It will not last longer; quite the opposite, actually.
If your bottle of cologne doesn’t have a spray top, put your finger over the top and turn the bottle. Then rub your finger on your chest. Use moderation.